A company called Mumspanel.co.uk has recently published some results of a survey about how mums respond to brands. 3000 mums across the UK were interviewed to garner their opinions about their shopping habits, who they buy from and the brands they respond to. We were quite interested in the survey and we thought you might be too – especially if you run a business aimed at mums.

The survey contains information about how mums use social media, what mums want from brands, where and how they shop, who influences their buying decisions, how brands should effectively communicate with them and the conversations that mums have at the school gate!

To see a summary of the results take a look at the image above.

Do you agree with the results or do you think they are way off the mark?

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