We are marking the launch of a new poster campaign from the Office of the Chief Dental Officer for NHS England. Supported by Bickiepegs Healthcare,  this initiative is promoting dental checks for young children.

One lucky baby will win, a Cath Kidston Monster T-Shirt (age 12-18 months RRP £10) along with a Bickiepegs Finger Toothbrush & Gum Massager (RRP £4.49).  Plus 4 lucky runners-up will be sent a Bickiepegs Finger Toothbrush & Gum Massager.

In support of the  #DCby1 (Dental Check by One Campaign) dentists are being encouraged to remind parents that NHS dental checks for children are free in England and the recommendation is to get all babies into the dentist’s chair before their first birthday.

Keep a lookout for these Monster Smile posters in Dental Practices and Children’s Centres  – reminding parents and carers that the NHS provides free dental checks for all children.

DCby1 is a campaign, endorsed by the Chief Dental Officer, England,  to encourage all babies to have their first dental check-up before their first birthday.  The latest figures released at the end of 2017 by NHS Digital show that tooth decay is the most common reason for children between the ages of five and nine being admitted to hospital, with 25,923 cases within this age group in 2016-17, which is up from the previous year.

Bickiepegs Finger toothbrush and gum massager is the perfect introduction to dental care for your little one. The gum massager helps ease sore teething gums and the soft bristles are ideal for brushing first teeth.

Chris Blincoe, Director, Bickiepegs Healthcare said: “We are delighted to support the OCDO initiative and believe that the attention-grabbing monster design will get noticed by both parents and children and encourage earlier and more frequent dentist visits.”

Bickiepegs Finger toothbrush and gum massager is available in Boots, Ocado, Sainsbury’s and Babyprice or via


To enter the competition simply fill in your details below. Closing date midnight 31/10/18.

Our Terms & Conditions also apply.

We will not pass on your details to any third parties or use your data for any purpose other than to arrange delivery of prizes to our winners.


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