The UK’s fastest growing premium baby and toddler food brand, Piccolo, is standing in solidarity with soft play centres across the country. The brand is providing £100 of free stock to 500 soft play centres in a bid to support local businesses.

Piccolo founder, Cat Gazzoli, recognises the importance of soft play centres, places which bring communities together and encourage babies, toddlers & kids to interact, learn and develop both mentally and physically.

With the announcement today that soft play centres in England can reopen this weekend, ending the uncertainty they have faced over recent months, Piccolo is doing its bit to help kickstart their opening by providing organic, healthy options for little ones for free.

Little cute Asian toddler girl crawling out from colorful toy tunnel at playground. Kid enjoy exploring new things feeling fun and happy with smile. Learn & play education, development of child growth

Cat says: “We believe that the mental wellbeing and physical health of our children is paramount, so the reopening of soft play centres across the country is a huge relief. These centres provide a safe space for children and families to come together and are often a hub for the whole community. Being able to learn and play is so important for the wellbeing of our children and now that they can reopen safely, we want to do what we can to ensure these local businesses are supported.

Piccolo, which is partnered with Gymboree, will be launching the initiative this weekend and the first 500 soft play centres to complete a questionnaire will receive £100 of Piccolo products.