A new video created as part of Pampers’ “Don’t Fear The Mess!” campaign captures the hilarious expressions that babies make as they fill their nappies.

The award winning film, which has picked up three Cannes Lions Awards, features babies Joey, Elin, Daniel and Myla as they pull some incredible “poo faces” – the type that has parents running for a packet of baby wipes.

Paolo Haeusermann, Brand Manager for Pampers, Northern Europe says “We are really excited to launch our fun and light hearted video which celebrates and dramatises that adorable baby pooface which is an instantly recognisable and comical moment for all parents! We know that being a parent involves a lot of messy moments, but whatever that red face might lead too, with Pampers Wipes a clean baby is just a wipe away!”

Don’t fear the mess!

To tie in with the pooface video, Pampers asked more than 1,000 UK parents which baby mess situations they fear the most.

Nappy mess topped the list for around half of mums and dads, although there was a clear gender divide when it comes to cleaning little bottoms. Three fifths (60%) of dads dread dealing with a messy nappy compared to two fifths (40%) of mums.

A further 4 in 10 parents admitted to disliking baby food mess even more than nappy mess; for many mums and dads the sight of pureed carrot spread across a two metre radius is just too much to bear.

Dr Tabi Leslie, consultant dermatologist and member of Pampers’ Love, Sleep & Play Panel says, “Pampers’ research has shown that the vast majority of parents are using Baby Wipes and that they are being used most frequently to clean up baby’s skin. That’s why I would ask parents to consider how delicate and sensitive their baby’s skin is and try to choose products specifically designed for them.”

Don’t fear the mess! Dr Tabi’s top tips for cleaning babies:

  1. Every time your baby’s skin comes in to contact with poo or pee, it can be irritating and alter its natural pH balance. Choose gentle baby wipes, such as Pampers Sensitive Wipes, to protect your baby’s skin and restore its natural PH
  2. Use a thick, soft wipe in all areas including folds in the skin, as well as to mop up any messes along the way!
  3. You don’t need to bathe your baby daily, but you should wash their face, neck, hands and bottom carefully every day to remove any mess from their skin. This is often called ‘topping and tailing’ and can be done with a gentle sensitive wipe
  4. Your baby’s skin is delicate, so choose products specifically designed for them – Pampers Wipes, have been dermatologically tested to be milder than cotton wool and water & are endorsed by the Skin Health Alliance