It’s being touted as the “Sexy Ugly Christmas Sweater,” but this certainly isn’t your average tacky Christmas jumper.

The sweater, which has taken the internet by storm since being showcased on Etsy shop YourSassyGrandma, has a large hole positioned over the right breast. It also comes with a set stick-on nose and eyes to turn the wearer’s breast into a risqué version of Rudolph the Red-Nosed Reindeer.

Breast appeal

While the sweater wasn’t designed to be used for breastfeeding, nursing mums have swooped on it as a daring new way of getting the job done. Of course it’s unlikely that anyone would actually go ahead with donning the item in public – what would your boss/granny/next-door neighbour think? – but it’s easy to see the merits behind the idea.

ugly christmas sweater

Tyler Wiseman, the Etsy shop owner, says he couldn’t believe how popular the sweater has proven to be. He said told Yahoo! Parenting: “My wife and I are very surprised at how viral our ugly Christmas sweaters have gone.”

The sweater has been so popular, in fact, that the shop has had to close temporarily to catch up with all the orders that have been placed.

Safety reminder

While Wiseman is happy with all the new business that been drummed up, he did have a word of warning for those who might be considering using the garment for breastfeeding.

“This is a novelty item,” he said, “and we don’t want women being misled when they purchase it.”

“The pasty that is used for the reindeer’s nose is only made for one-time use. It would be very embarrassing if the mother popped the nose off, fed baby, and then realized it can’t be reapplied and had nothing else to put on.

“Also, the eyes could be a choking hazard to a baby. We use toupee tape for the adhesive on the eyes and nose, and I don’t think that would be good for a baby, so the mother would have to clean her nipple really well to make sure it was clean before latching on. And, of course, there is the issue of only breastfeeding on one side.”

If you think this sexy ugly Christmas sweater is your type of thing, the shop also had this male version on offer.

ugly christmas sweater

The Etsy description read: “The more hair you have on your chest the better, it will make your reindeer look even more furry!”

(All images: Etsy/YourSassyGrandma)